Ireland's RSA ad campaign 'Lose Your Licence, Lose Your Independence' faces backlash for being "ableist" and "trivializing" dangerous driving risks.
Ireland's Road Safety Authority (RSA) has faced backlash over its ad campaign, 'Lose Your Licence, Lose Your Independence', which has been criticized for being "ableist" and "trivializing" the risks of dangerous driving. The campaign, aimed at warning against dangerous driving, particularly among young male drivers, shows a man, a disqualified driver, being carried around by friends and family to illustrate how a driver who has lost their licence can become reliant on the people around them. Critics argue the campaign presents those who don't drive, have chosen not to drive, or cannot drive due to a disability as a burden on others, a claim the RSA denies, stating the campaign focuses on the perception of the consequences of losing a license.