Indian exporter GRM Overseas appoints Salman Khan as brand ambassador for basmati rice and wheat flour.

GRM Overseas, a leading Indian exporter of basmati rice, has named Bollywood actor Salman Khan as its brand ambassador for basmati rice and wheat flour products. The partnership aims to leverage Salman's popularity to strengthen GRM's brand identity and market presence, particularly for its 10X brand range. Salman, known for his fitness advocacy, expressed excitement in associating with GRM, which shares his belief in quality and authenticity.

August 21, 2024
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