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flag Indian exporter GRM Overseas appoints Salman Khan as brand ambassador for basmati rice and wheat flour.

flag GRM Overseas, a leading Indian exporter of basmati rice, has named Bollywood actor Salman Khan as its brand ambassador for basmati rice and wheat flour products. flag The partnership aims to leverage Salman's popularity to strengthen GRM's brand identity and market presence, particularly for its 10X brand range. flag Salman, known for his fitness advocacy, expressed excitement in associating with GRM, which shares his belief in quality and authenticity.

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