76% of Indian consumers plan to increase open internet usage, reaching 640 million users, per The Trade Desk's report.

76% of Indian consumers plan to increase their usage on the open internet, reaching 640 million users, according to The Trade Desk's report "India's Engaged Audience: Why the Open Internet is the New Premium." This trend indicates opportunities to connect with the valuable 18-34 demographic, as young Indians prefer the open internet for content consumption. The report also suggests that the open internet offers better ad receptiveness, with OTT/CTV being the most trusted channel, driving ad spend growth on these platforms.

August 21, 2024
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