44% of Gen Z in a First Choice study prioritize long-haul travel before 30 over marriage (36%) and property ownership (40%).

44% of Gen Z in a recent First Choice study prioritize long-haul travel before turning 30 over traditional milestones like marriage (36%) and property ownership (40%). Top destinations include Thailand, Barbados, and Mexico. High costs deter 53% of young travelers, prompting First Choice to offer £250 off long-haul destinations in the top 10.

August 20, 2024
3 Articles