EU's DMA allows EU iPhone users to access alternative app stores, enhancing competition.

The European Union's Digital Markets Act (DMA) allows EU iPhone users to access alternative app stores, boosting competition. Developers must accept Apple's alternative business terms for DMA-compliant apps, paying a €0.50 Core Technology Fee for each first annual install. This may reduce Apple's App Store revenue, but the company is focusing on new markets like AR/VR and the Apple Car.

August 20, 2024
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