Dawn Meats and McDonald's launch €4.4m sustainability program, ACTIVATE, for Irish beef farmers.

Dawn Meats and McDonald's have launched a €4.4m sustainability program, ACTIVATE, for Irish beef farmers. The initiative provides payments and training to farmers who implement sustainability plans and reduce emissions, with payments ranging from €4,000-€8,000 a year. Supported by Bord Bia, ICBF, Teagasc, and Herdwatch, ACTIVATE aligns with the Irish government's goal to reduce agricultural emissions by 25% by 2030.

August 21, 2024
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