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Apple promotes MacBooks and iPads for college students, offering discounted education pricing, trade-in options, and 0% interest financing.
Apple emphasizes MacBooks and iPads for college students due to their longevity, portability, and reliability, as students use these devices for tasks like app creation, note-taking, video editing, and presentation design.
Apple offers discounted education pricing, trade-in options, and 0% interest financing, with personalized advice from Apple specialists.
The company also highlights the experiences of Indian medical student Anuj Pachhel, who relied on a MacBook Pro for his studies, praising its battery life and speed.
Research shows that 65% of students consider their course of study an important factor in choosing their primary device.