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BMW launches M Adaptive Suspension subscription service for $29/mo, $290/yr, or $449 for 3 yrs.
BMW introduces a subscription service for its M Adaptive Suspension, which has been present as standard equipment in some models.
The software unlocked through the ConnectedDrive store allows users to switch between Comfort and Sport modes for the vehicle's electronically controlled shock absorbers.
The subscription service offers a one-month free trial, $29 per month, $290 annually, or $449 for three years.
Alternatively, a one-time fee of $639 can be paid for unlimited access.
This follows past controversies surrounding BMW's subscription-based offerings, such as heated seats, which have since been removed.
BMW's focus now is on "functions on demand" software features, including driving assistance and parking assistance, as part of its subscription plans.
BMW lanza el servicio de suscripción M Adaptive Suspension por $29/mo, $290/año, o $449 por 3 años.