American Express partners with artists, festivals, and brands to offer exclusive experiences to Gen Z and millennials in the UK and Europe. American Express se asocia con artistas, festivales y marcas para ofrecer experiencias exclusivas a Gen Z y millennials en el Reino Unido y Europa.

American Express targets Gen Z and millennials with exclusive experiences, entertainment, dining, and travel benefits, partnering with music artists like Olivia Rodrigo and festivals such as British Summer Time and All Points East. American Express apunta a Gen Z y millennials con experiencias exclusivas, entretenimiento, comida y beneficios de viaje, asociándose con artistas musicales como Olivia Rodrigo y festivales como British Summer Time y All Points East. The company aims to attract young customers in the UK and Europe, offering discounts on Disney+ and cashback opportunities with RayBan. La compañía tiene como objetivo atraer a clientes jóvenes en el Reino Unido y Europa, ofreciendo descuentos en Disney+ y oportunidades de reembolso con RayBan. In Europe, it partners with PayPal to allow customers to use Amex cards on the continent. En Europa, se asocia con PayPal para permitir a los clientes utilizar tarjetas Amex en el continente.

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