Valemount, Canada experiences 75% revenue losses for local businesses due to a Highway 16 closure caused by the Jasper wildfire complex, prompting government assistance appeals.
Valemount, Canada, suffered a significant drop in tourism traffic and revenue due to a three-week closure of Highway 16 caused by the Jasper wildfire complex. Local businesses, including restaurants like the Caribou Grill and Lucky House, faced up to 75% revenue losses, forcing some to reduce hours or close temporarily. Valemount's mayor and local MLA are working together to appeal for government assistance and support for the tourism sector, with social media campaigns and ad campaigns from Destination BC aimed at promoting the region.
August 18, 2024
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