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2024 US presidential election: TikTok emerges as significant news source for young voters, driving voter registration surge.
TikTok is playing a significant role in the upcoming 2024 US presidential election as young voters (18-29), who make up a third of eligible voters, increasingly rely on it as a major source of news and political content.
Since Vice President Kamala Harris became the presumptive Democratic nominee, unofficial campaign content for both parties has emerged on TikTok, with Democrats leading in engagement and politically-motivated organic content from TikTok users.
This online enthusiasm has led to a surge in voter registration among young people, particularly following Biden's endorsement of Harris, with a 700% increase reported by Vote.org.
Historically, young voters have favored Democratic candidates, with 66% traditionally aligning with the party, and 2020 data showing they supported Biden in decisive swing states.
2024 Elecciones presidenciales de los Estados Unidos: TikTok emerge como una importante fuente de noticias para los votantes jóvenes, lo que impulsa el aumento del registro de votantes.