55.8% of Nigerian 15-19-year-olds engage in binge drinking, partly due to sexist alcohol advertising.

55.8% of Nigerian teens aged 15-19 have engaged in binge drinking, according to research. Marketing strategies promoting alcohol as aphrodisiacs and sex-enhancers contribute to this issue, with lax oversight allowing sexist and extreme advertising to proliferate. The World Health Organization advises limiting alcohol advertising and reducing alcohol availability to prevent heavy consumption, but Nigeria lacks comprehensive policies to regulate alcohol branding.

August 18, 2024
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