Shopping haul videos on social media, driven by Buy Now, Pay Later programs, lead to increased mass purchases.
Shopping haul videos on social media, fueled by Buy Now, Pay Later programs, have led to an increase in mass purchases of clothing, cosmetics, and other items, with Dynamic Yield reporting a 10.9 average number of items per transaction. The average digital cart value has risen to $206 per order. Influencers and shopping platforms, along with algorithms, have made online purchases seamless, but experts raise concerns about BNPL's impact on users with tighter finances.
August 17, 2024
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