7 rappers use fake Instagram accounts to privately interact, post non-curated content, and tease projects.

7 Rappers including Drake, Freddie Gibbs, and Gunna reportedly use "Finsta" or fake Instagram accounts to maintain privacy, curate content differently from their main artist pages, and interact with fans on a more personal level. These accounts allow artists to post content without public judgment or backlash and can be used for trolling, posting non-curated content, or teasing new projects. Drake, for example, has a burner account called @plottttwistttttt where he released three new songs, while Freddie Gibbs admitted to using fake accounts to tease hip-hop peers in their comment sections.

August 17, 2024
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