China's aging population boosts senior tourism, benefiting travel firms amid economic uncertainty.

China's aging population is driving growth in senior tourism, benefiting travel firms amid economic uncertainty. As retirees from affluent coastal cities opt for domestic and international travel, companies are customizing services, offering discounts, and adding healthcare staff to cater to their needs, potentially reviving Chinese tourism to pre-pandemic levels. The Chinese tourism academy predicts 100 million+ active elderly travelers and a 1 trillion yuan ($139.9 billion) domestic silver tourism market annually.

August 16, 2024
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