Travel companies expand to cooler destinations amid heatwaves, driving 19%, 13%, and 11% growth in international arrivals to Norway, Ireland, and Sweden.

"Coolcations" trend emerges as travelers seek cooler destinations amid extreme heat. Due to record temperatures and heatwaves, travel companies like Norwegian Air, Norwegian Cruise Line Holdings, and Royal Caribbean Group are expanding their offerings to northern Europe and Alaska, meeting the increasing demand for temperate locations. International arrivals to Norway, Ireland, and Sweden have risen by 19%, 13%, and 11% respectively.

August 15, 2024
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