Swedish fintech Klarna expands into retail banking in US and Europe with personal account and cashback features.

Swedish fintech firm Klarna, known for its buy now, pay later services, is expanding into retail banking, launching a personal account feature and cashback rewards in the US and Europe. Klarna's new products, including the balance feature for storing funds and the cashback feature for shopping rewards, aim to position the company as a comprehensive financial services provider. The move comes as Klarna edges closer to a US IPO and seeks to disrupt traditional retail banking.

August 15, 2024
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