2024 Paris Olympics gold medalist Zheng Qinwen inspires China's "tenniscore" trend, boosting tennis apparel sales and interest.

2024 Paris Olympics gold medalist Zheng Qinwen inspires China's "tenniscore" trend, driving sportswear and fashion brands to focus on tennis apparel. Lululemon's 2024 Tennis Club collection features retro-inspired designs, and the surge in tennis popularity leads to increased sales of equipment and interest among children and parents. Luxury brands embrace the trend, appealing to middle-income families' lifestyle.

August 15, 2024
6 Articles