Häagen-Dazs partners with Emily in Paris for a limited-edition ice cream collection.
Häagen-Dazs partners with Emily in Paris for a limited-edition ice cream collection inspired by the Netflix show, featuring strawberry and salted caramel flavors in redesigned packaging. The collaboration also includes exclusive merchandise and a "Be More Emily" social media challenge. Starting August 15, the ice cream line will be available in Thailand, with a global campaign launching alongside the show's return. In 20 participating markets, fans can scan a QR code on limited-edition packaging for a chance to win prizes, including a trip to Paris.
August 15, 2024
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