Spotify Australia & NZ launched 'Connected by Spotify' campaign (Aug 11-Sept 15) with age-targeted 'What's Your Music Generation?' in-app experience.

Spotify Australia & NZ launched the 'Connected by Spotify' campaign, targeting diverse age groups using the platform. The 'What's Your Music Generation?' in-app experience reveals users' true music generation percentage. Running from August 11 to September 15, the campaign will use various marketing channels like out of home, social, online video, and on-platform marketing.

August 14, 2024
4 Articles