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redBus launches "Route to 47" AR campaign on India's Independence Day with AR Instagram filter, Google Maps, and a quiz for historical knowledge.
redBus, the world's largest online bus ticketing platform, marks India's 77th Independence Day with the "Route to 47: Roads of India's Revolutions" campaign.
The initiative, which uses an AR Instagram filter and Google My Maps, aims to highlight significant routes in India's journey towards independence and allow users to engage with immersive journeys and historical insights.
A contest on their Instagram handle offers prizes for users who demonstrate knowledge of India's history.
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redBus lanza la campaña "Route to 47" AR en el Día de la Independencia de la India con el filtro de Instagram AR, Google Maps y un cuestionario para el conocimiento histórico.