Hilton plans to triple its luxury hotel count to 500 by 2024, targeting affluent customers.

Hilton plans to triple its luxury hotel offerings to 500 by 2024, expanding its luxury brands such as Waldorf Astoria and Conrad Hotels & Resorts. This move aims to attract more affluent customers and boost its loyalty program. The company's luxury brands have already seen revenue growth, with revenue per available room climbing 7.5% for Waldorf Astoria in the second quarter compared to the same period last year.

August 13, 2024
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