Grammy-winning artist Ed Sheeran appeared at a Sainsbury's in London Colney to promote his hot sauce brand, Tingly Ted's.

Grammy-winning singer-songwriter Ed Sheeran made a surprise appearance at a Sainsbury's supermarket in London Colney, Hertfordshire, to promote his hot sauce brand, Tingly Ted's. The brand debuted in supermarkets in February 2023, offering two flavors, Tingly and Xtra Tingly. Sheeran surprised shoppers by signing their purchased items, including vegetables, bread, cheese, and even a vinyl record, using his hot sauce as an ink substitute. The hot sauce brand also provided free slices of pizza topped with the hot sauce for fans.