DNC plans to stream convention on vertical video formats for younger viewers on TikTok, Instagram, and YouTube.

The Democratic National Committee (DNC) has announced plans to stream next week's convention on vertical video formats like TikTok, Instagram, and YouTube to attract younger viewers who predominantly consume news on their mobile devices. This move is supported by the fact that one-third of Americans under 30 obtain news regularly on TikTok, which only streams vertical video content. The DNC aims to engage younger demographics and reach them through their preferred platforms and content format.

August 13, 2024
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