Crypto.com becomes UEFA Champions League's first exclusive cryptocurrency platform partner.

Crypto.com announces multi-year partnership with UEFA, becoming the first exclusive cryptocurrency platform partner of the UEFA Champions League. The deal will see Crypto.com as an official global sponsor, offering unique experiences for fans and driving engagement around football and cryptocurrency. Branding will be unveiled at the UEFA Super Cup on August 14, 2024, and includes in-stadium activations, broadcast integrations, and innovative advertising campaigns.

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