Vanessa Bryant designs Olympic 2028 LA logo honoring Kobe's passion and LA role.

Vanessa Bryant, widow of basketball legend Kobe Bryant, designed a logo for the 2028 LA Olympics, honoring her husband's passion for sports and his role in bringing the Games to LA. The logo features colors and motifs inspired by Kobe's "Mamba Mentality," and is set to represent the Los Angeles Games. Kobe Bryant was instrumental in securing the Olympic event for Los Angeles, and Vanessa states he would be proud to host the Games in his city.

August 12, 2024
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