IHOP and Krispy Kreme launch pumpkin spice items in summer, extending their popularity beyond fall.
IHOP and Krispy Kreme are joining the trend of early fall product launches, introducing pumpkin spice-flavored items during summer. IHOP will start on September 1 and Krispy Kreme is already offering since August 12. This move aims to extend pumpkin spice's popularity beyond the traditional fall season and attract consumers in the challenging financial environment. Pumpkin spice has become a significant part of the consumption calendar, with Americans spending over $500 million on such products annually.
August 12, 2024
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