JK Paper launches "Sandese Aate Hai" campaign to send handwritten letters to border soldiers.

JK Paper launches 'Sandese Aate Hai' campaign, a nationwide initiative to honor and express gratitude to soldiers safeguarding India's borders by sending handwritten letters. Partnering with digital content creator Kamiya Jani and Curly Tales, the year-long campaign includes on-ground activations like school programs and interviews, encouraging citizens to write personal messages to border soldiers on JK Paper. The initiative aims to strengthen the bond between citizens and soldiers and promotes eco-friendly practices and sustainable alternatives to plastic.

August 13, 2024
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