2024 Xi'an Silk Road Expo attracts 22 countries to promote tourism deals with China, aiming to increase outbound Chinese tourists to 130 million in 2024.

2024 Xi'an Silk Road International Tourism Expo boosted efforts by countries to attract Chinese tourists. With 130 million outbound Chinese tourists forecast in 2024 (up 49% from 2023), tourism companies from 22 countries/regions including Germany, Egypt, and Poland, participated to connect with local partners and sign deals. Favorable visa policies and improved air connectivity drive Chinese tourists' wanderlust, with destinations like Malaysia, Central Asia, and niche regions seeing growth in tourism development and infrastructure.

August 12, 2024
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