NielsenIQ COO Tracey Massey states that China's economic reforms and innovation drive boost the market for foreign companies.

China's economic reforms and innovation drive are creating a more dynamic market for foreign companies, says Tracey Massey, COO of NielsenIQ. With a 40-year presence in China, NielsenIQ has seen the country's growth and improved consumer confidence. These developments have allowed the company to help 90% of Fortune Global 500 firms in FMCG and tech sectors strengthen their presence in China, while also empowering over 30 Chinese brands to expand into 40 countries.

August 12, 2024
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