Disney marketing chief attributes Deadpool's $1bn success to unconventional viral marketing stunts involving actors Ryan Reynolds and Hugh Jackman.

Disney marketing chief credits viral marketing stunts for Deadpool's $1bn success, citing actors like Ryan Reynolds and Hugh Jackman pushing boundaries with unconventional campaigns in K-pop videos, YouTube cooking competitions, and sporting events. These strategies aim to reach fragmented Gen-Z audiences, who prefer social media, YouTube influencers, and video game commercials over traditional TV ads and movie trailers.

August 11, 2024
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