Take-Two CEO Zelnick sees temporary subscriber increase from Black Ops 6 on Game Pass, but not long-term viability for video games in subscription services.

Take-Two CEO Strauss Zelnick believes that offering a major game like Black Ops 6 on Microsoft's Game Pass subscription service can increase subscriber numbers for a temporary period. He acknowledges the benefits of subscription services but does not see video games as having the same viability as linear entertainment. While Take-Two has experimented with bringing games to services like Game Pass and PS Plus, they have no plans to launch new titles on subscription services day one.

August 09, 2024
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