Retailers like Costco, Michaels, and Home Depot launch Halloween merchandise earlier to capitalize on consumer demand and prevent discounts.

Retailers, including Costco, Michaels, and Home Depot, are launching Halloween merchandise earlier than ever to attract consumers and capitalize on the trend of buying seasonal goods. Consumer demand is driving the launch of seasonal collections earlier each year, and retailers hope that selling products earlier will decrease the likelihood of having to discount them later. Despite financial stress and record levels of credit card debt, consumers continue to spend on seasonal goods, indicating they may still have disposable income for certain purchases. The earlier release of Halloween items could also be a strategy to attract shoppers who may be cutting back in other areas.

August 09, 2024
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