China's youth drive wellness boom with traditional practices amid pandemic-related health concerns.

China's youth are driving a wellness boom, incorporating traditional practices such as popping supplements, drinking herbal teas, and participating in lifestyle classes to combat increased work stress and pandemic-related health concerns. This trend, rooted in Taoism and traditional Chinese medicine beliefs, has given the wellness movement in China a unique cultural twist. As a result, health and wellness spending - particularly among millennials and Gen Z - remains a bright spot amid broader economic challenges.

August 09, 2024
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