Paris Olympic swimmers used Coca-Cola to prevent bacterial infections in the Seine River.

Paris Olympics swimmers turned to Coca-Cola as a preventative measure against bacterial infections after concerns over unsafe levels of E. coli in the Seine River. Despite doubts over Coke's efficacy in killing additional bacteria, some athletes believe it helps avoid collapsing and restores glycogen levels. The Seine's water quality has been a concern, despite Paris spending $1.5 billion to clean it for the Games, and World Aquatics confirming it meets acceptable guidelines for illness-causing bacteria.

August 08, 2024
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