Illumin Holdings appoints Liz Ritzcovan as CRO and Bridget Westerholz as SVP of Marketing.

Toronto-based journey advertising tech company Illumin Holdings Inc. has appointed Liz Ritzcovan as Chief Revenue Officer and Bridget Westerholz as Senior Vice President of Marketing, both roles effective August 2024. Ritzcovan, former Chief Revenue Officer of Hustle, will oversee all sales, account management, and customer support globally. Westerholz, previously at SPUD and Happy Planet Foods, will lead the company's marketing efforts. Illumin uses machine learning algorithms and real-time data analytics to help marketers reach consumers at every stage of their journey.

August 07, 2024
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