2023 Australian Porsche Taycan sales slow, but remain top-selling EV with 53% first-time buyers.

2023 Australian Porsche Taycan sales slow, but it remains the top-selling EV for the brand with 53% of orders from first-time buyers. Despite a 33.7% decrease in new vehicle deliveries in 2023 compared to 2022, the Taycan continues to attract new customers to the brand, with the updated Taycan range launching in Australia priced from $175,100. The updated range offers increased power, performance, and driving range due to a new rear-axle motor, revised battery system, faster DC charging, and aerodynamic enhancements. Standard equipment has increased to include ambient lighting, heat pump, wireless phone charging, adaptive air suspension, and updated Drive Mode switch. Pricing for the updated Taycan range has risen between $10,000 and $15,000 depending on variant.

August 07, 2024
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