67% of Indian news subscribers prioritize reliable content, despite barriers like high prices and limited budgets.

Google's Kantar study shows that reliable content is the main reason for news subscriptions in India, with 67% of subscribers citing this as their primary driver. Barriers to subscription include overwhelming prices, limited budget, and lack of flexible payment options. To capitalize on this, publishers should offer clear value propositions, simplify subscription options, and diversify revenue streams. User preferences vary by language, with news in the preferred language highly valued across different language groups. The willingness to pay for digital news content is comparable between local language and English language news consumers in India.

August 06, 2024
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