Warner Bros and Roblox partner to launch "Beetlejuice: Escape the Afterlife" game, introducing movie ticketing on Roblox.

Warner Bros and Roblox have partnered to introduce a new immersive experience called "Beetlejuice: Escape the Afterlife" on the platform. The game, inspired by the upcoming Beetlejuice film, allows users to help characters escape the afterlife by teaming up with Beetlejuice. Users can also purchase movie tickets via a virtual Fandango box office within Roblox, earning an exclusive avatar item. This marks the first instance of movie ticketing on Roblox and aims to expand Warner Bros' reach to new audiences while supporting Roblox's ambitions to become a top metaverse platform with digital "worlds" and virtual items.

August 05, 2024
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