Domino's Pizza UK forecasts lower annual profit due to cost-of-living slowdown, but sales recover in Q2 with Euro soccer boost.

Domino's Pizza Group in the UK forecasts its annual profit to be at the lower end of market expectations due to a slowdown in sales at the beginning of the year caused by the cost-of-living crisis. However, orders have returned to growth in the second quarter, with strong demand during the European soccer championship. The company has raised prices and reduced marketing spend to focus on its loyalty program and other initiatives aimed at attracting customers.

August 06, 2024
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