Cashrewards acquires Little Birdie for product search and price tracking integration.

Cashrewards, an Australian cashback platform, has acquired Little Birdie, a product search and price tracking platform. The acquisition aims to enhance Cashrewards' position as the ultimate shopping companion by integrating Little Birdie's capabilities in product search and real-time price tracking with its market-leading cashback platform. Little Birdie's website and app will be relaunched before the Black Friday/Christmas season, delivering an unparalleled shopping experience for users to find the best prices and earn cashback. The acquisition is expected to strengthen Cashrewards' market position, enhance value proposition, and accelerate growth opportunities within its cashback and retail media sectors.