2024 J.D. Power study finds Chinese gasoline car buyers take longer to decide, brand loyalty declines.
2024 J.D. Power study reveals Chinese gasoline car buyers take longer to decide, with 23% taking over 3 weeks, up from 18% in 2023. Brand loyalty has declined, with 65% purchasing their initial planned model or brand, a drop of 8 percentage points. Online marketing integration is suggested to improve brand presence and shorten decision-making process.
August 05, 2024
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