Aditya Sharma of The Souled Store discusses creating a D2C pop culture apparel brand on the Crafting Bharat Podcast Series.
The Crafting Bharat Podcast Series, by NewsReach, VCCircle, and AWS, features Aditya Sharma of The Souled Store discussing his journey of creating a D2C pop culture apparel brand. Sharma addressed challenges in the Indian market for official merchandise, focusing on profitability, and eventually expanding to physical stores. He advises staying true to the brand values when working with influencers or celebrities, and looks forward to tapping into the Anime market for future growth.
August 05, 2024
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