Luxury cruise line Silversea attracts younger, affluent demographic with new ships and premium pricing.

Silversea, a luxury cruise line, has successfully attracted a younger, more affluent demographic with its new ships, Silver Origin and Silver Moon. The Nova Class ships, Silver Nova and Ray, feature modern resorts-like design, a contemporary culinary program called SALT, and themed excursions to appeal to passengers in their 40s and mid-50s. The company's increased prices reflect the shift in target market towards a younger audience seeking a premium experience.

August 03, 2024
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