Kenya's Tourism and Wildlife Cabinet Secretary nominee, Rebecca Miano, aims to revitalize the nation's tourism sector through branding, communication, and social media-focused strategies.

Nominee for Kenya's Tourism and Wildlife Cabinet Secretary, Rebecca Miano, aims to revitalize the nation's tourism sector by improving branding, communication, and leveraging social media and innovative technology tools. Plans include collaborating with influencers, addressing issues like Airbnb operations, and developing niche tourist attractions. Her goals focus on attracting more tourists and diversifying guest origins.

August 03, 2024
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