43% drop in Canadian news engagement on Facebook and Instagram one year after Meta's ban.

A study by the Media Ecosystem Observatory reveals a 43% drop in Canadian news engagement on Facebook and Instagram one year after Meta's ban on Canadian news content. The decline resulted in 11 million fewer daily views and 30% inactive users on the platforms. The study, funded by Ottawa, highlights challenges for local Canadian news outlets in reaching their audiences despite efforts to increase engagement on other platforms.

August 01, 2024
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