43% drop in Canadian news engagement on Facebook and Instagram one year after Meta's ban.

A study by the Media Ecosystem Observatory reveals a 43% drop in Canadian news engagement on Facebook and Instagram one year after Meta's ban on Canadian news content. The decline resulted in 11 million fewer daily views and 30% inactive users on the platforms. The study, funded by Ottawa, highlights challenges for local Canadian news outlets in reaching their audiences despite efforts to increase engagement on other platforms.

8 months ago
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