Ontario directs Crown corporations to spend a quarter of ad budgets on local media.

Ontario directs Crown corporations to spend 1/4 of ad budgets on local media, and News Media Canada encourages other provinces to follow. Local media businesses have been struggling due to a decline in advertising revenue, with tech giants like Google and Facebook dominating online ads. Governments should prioritize local media for advertising spending to support local businesses and preserve independent journalism, which holds institutions accountable.

July 31, 2024
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