HYBE unveils "HYBE 2.0" strategy, expanding reach across genres, regions, and technology investments.

South Korean entertainment giant HYBE has announced "HYBE 2.0", a new business strategy to expand its reach and better connect artists with fans. The company will introduce a multi-home, multi-genre approach in the US, Japan, and Latin America, establish HYBE MUSIC GROUP APAC, enhance Weverse platform, and explore investments in gaming, audio/voice technology, generative AI, and integrated online and offline experiences. HYBE aims to secure unrivaled leadership in the future entertainment industry and foster innovative ventures to adapt to evolving market trends.

August 01, 2024
3 Articles