Google introduces measures to combat non-consensual deepfake content and protect victims.

Google introduces measures to assist victims of non-consensual sexually explicit deepfakes, filtering explicit content from similar searches and scanning for duplicates after removal requests. The company aims to rank relevant news articles above deepfakes in search results and demote websites with high removal request volumes. These updates follow increased federal legislation allowing non-consensual deepfake victims to sue perpetrators, and a surge in online deepfake presence.

July 31, 2024
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