Bodyform's "Never Just a Period" campaign, developed by AMV BBDO and Essity, challenges airbrushed depictions of menstrual health and promotes open discussion.

Bodyform's new campaign, "Never Just a Period", aims to address menstruation and menopause misunderstandings and promote authentic representations of women's health. Developed by AMV BBDO and Essity, it rejects airbrushed depictions and highlights the raw realities of menstrual health. The campaign seeks to challenge the culture of minimizing women's health experiences and encourages open discussions about these issues.

August 01, 2024
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